We need to talk about marketing. I know that as a small to medium-sized architecture firm, it is probably not the first thing on your to-do list. With a dozen other things that take precedent, like working on projects and…
It would be super if all we needed to do was launch our website and then sit back and let the new clients roll in. But since so many people are doing this, rising to the top of the pack,…
When asked for the most valuable things in life, many highly successful people all rank the same thing at number one: time. Unlike material things, you can’t lose time and get it back again. You can’t spend time and go…
Being an architect is an interesting and creative career. The work is challenging and interesting. You get to meet all different kinds of people and have an impact on cities and skylines around the world. It is fascinating, fast-paced work…
It’s a Friday evening. You and your wife are walking down the street looking for a place to eat. Of the five restaurants you see, three are full and two are empty. Where do you go? If you’re like most…
Looking for a tablet that will make working in the field simpler? It’s a jungle out there with a mind-boggling number of tablets on offer. But I got some good news: There’s light at the end of the tunnel (there…
Tablets and smartphones are becoming more and more important in the construction industry. (And, let’s face it: in every other part of life!) It’s easy to understand why. We work in a dynamic industry! When you have to travel between…
What’s your current marketing strategy? Does it involve spending lots of dollars on advertising and fancy brochures? What if I said you might be completely off target? And that I’ve been in your shoes. Spending much of my efforts pushing…
As discussed in our previous article, the key to successful marketing for architects and contractors is to make sure potential customers find you—usually via Google search—when they need you, rather than targeting them with annoying (and expensive) ad campaigns. This…
With customers constantly asking you, “When’s it going to be ready?” it’s tempting to find shortcuts on your construction projects. And one place that foremen and supervisors can cut corners? The daily reports. But skipping daily reports increases the risk…
